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Ecommerce SEO: How Online Stores Can Generate Organic Traffic

September 1, 2023

Search engine optimization is an easy thing for e-commerce websites. Despite SEO having one of the highest ROIs of any e-commerce campaign, many online stores are built with little or no respect for search engines. Instead, many rely on social media or paid advertising, which can be very helpful for businesses but usually requires constant effort and revenue stream. Ad spend costs businesses billions of dollars every year — an amount that’s only growing. On the other hand, SEO usually requires upfront effort: once you get a ranking, you can do business on autopilot, without frequent budgets.

With that in mind, understanding the best SEO techniques can help transform and grow your eCommerce business. On-page SEO Strategy

On page SEO for e-commerce platforms is all about making sure your keywords are in the right place. This is a way to ensure that Google knows exactly what your page is about. On page SEO is important because it also helps you appear in other features of the search results page (SERP).

The ranking factors for SERPs, include the following:

Keyword research for e-commerce.
Keyword research is an important first step in an e-commerce SEO campaign.

If you get this part wrong, one of two things will happen:

You must target keywords that are difficult to rank for and will not make it to the first page.
You have to post for articles that don’t drive traffic or get customers to buy.

Each of these conditions is not good, which is why e-commerce keyword research is important, it will allow you to focus on keywords that are easy to rank, have a good search volume, and search rate.

However, choosing keywords is about more than looking at how hard it is to rank for or how many people are searching for them.

These four options can help you conduct e-commerce keyword research, find key keywords (KD) and search volume, and determine buyer intent:

1. Decide whether you are choosing the right words.

Unless you’re using a tool like Ahrefs, you probably won’t have keyword data for your chosen phrases. You need to determine strong keywords, search volume, and customer intent to know which keywords to use.

Using Google Keyword Planner, you can determine the relative search volume and CPC to determine buyer intent. However, it does not bother you or expand the keyword (KD).

If you want to take your SEO efforts seriously and increase the spread of your keywords, consider creating a keyword matrix. A keyword matrix is a way to analyze important keywords and organize your newsletter to quickly determine the best keywords to use on each of your pages. It depends on KD, search volume and search intent.

2. Use Amazon for article research.

Amazon is the goldmine of high-quality consumer keywords because people often search Amazon with the intention of making a purchase.

To find keywords on Amazon, start typing your keywords. In response, Amazon will pour autofill suggestions. These are all keyword ideas: put them in a Google Sheet to save for later. As you can imagine, if you have hundreds or thousands of products, this can take a long time. This is where the Amazon Keyword Tool comes in. This tool automatically removes Amazon’s autocomplete suggestions for every keyword you type. Whenever you want, check all the keywords and add them to your list, then download the list in CSV using the “Download selected keywords” button.

3. Find keywords through competitor analysis.

If you have competitors ranking higher than you in search results, you can use their sites to generate keyword ideas. First, type your keyword into Google, select a competitor, and check their brands and product pages for potential keywords. It’s important to remember that you can’t blindly use the same topic as your competitors just because they are bigger than you: there are other factors such as domain authority.

It’s also important to consider breadcrumbs, the advanced keyword feature that helps Google crawl and index your site. You can tell if you’ve raised the cake well by clicking your site on Google. If you see “yoursite.com -> Category -> subcategory”, you are setting breadcrumbs.

4. Use Ahrefs to help you find keyword opportunities.

Ahrefs is a complete and excellent SEO tool. You can use it for keyword research, competitor analysis, backlink building and more. With its easy-to-use system, you can view built-in reports on your site’s and competitors’ keyword rankings, letting you see how you’re doing and where you can make improvements.

SEO Strategies To Drive Traffic and Sales To Your Online Business

September 1, 2023

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Julianne Rivenburg

As an online business owner, you know the importance of having a strong online presence. But having a website is not enough: you need to be able to drive traffic to your site and convert those visitors into customers. This is where SEO comes in. SEO, or search engine optimization, is the process of optimizing your website to improve its visibility and ranking in search engine results pages (SERPs). Here are 5 SEO strategies that can help increase traffic and sales to your online business.

1. Do topic research

The first step in any SEO strategy is to do keyword research. This includes identifying keywords and phrases that your target audience uses to search for products or services similar to yours. You can use tools like Google Keyword Planner or Ahrefs to find important keywords and measure their search volume and competition level. Once you have a list of your keywords, you can optimize your web content, metadata, and URLs to include those keywords and improve your chances of ranking high in the SERPs.

2. Improve your website design

The appearance of your website can also affect its search engine ranking. Make sure your site is easy to navigate, with clear categories and sub-sections and a clear page layout. Use descriptive, keyword-rich titles and URLs, and ensure that your site’s content can be crawled by search engine crawlers. Consider creating a sitemap to make it easier for search engines to index your site.

3. Focus on on-page optimization

On page optimization refers to optimizing your web pages. This includes optimizing page titles, headers, images, and content to include relevant keywords and deliver a great user experience. Use meta descriptions and keyword-rich keywords to entice users to click on your links in the SERPs. Make sure your website loads fast, because page speed is a well-known ranking factor. Don’t forget to optimize your site for mobile, as most people use their mobile devices to search for products and services.

4. Build high quality backlinks

Backlinks, or links from other websites to your site, are an important ranking factor in SEO. However, not all backlinks are created equal. Focus on building high quality backlinks from websites that have authority in your industry. You can do this through guest posting, blog posts, and other link building techniques. Make sure that the backlinks anchor text includes relevant and varied keywords, instead of using the same keyword over and over again.

5. Compare and analyze your results

Finally, it is important to measure and analyze the results of your SEO efforts. Use tools like Google Analytics and Google Search Console to track your website traffic and performance in the SERPs. Analyze your keyword rankings, backlink profile, and website traffic to see what’s working and what’s not. Use this data to refine your SEO strategies and improve your results over time.

Finally, SEO is an important part of the marketing strategy of any online business. By doing keyword research, optimizing your web pages, building high quality backlinks, and checking your results, you can drive traffic and sales to your online business. Keep in mind that SEO is a long-term process, so be patient and consistent in your efforts.

Technical SEO Cleaning Up

September 1, 2023

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Julianne Rivenburg

SEO techniques are not limited to keywords. There is also a technical section that takes care of the finer details and details of the website.

When doing an SEO or eCommerce SEO analysis, it is important to analyze and understand the following aspects of your site:

Website design

The architecture, or layout, of an e-commerce site is how you arrange your navigation, group pages, and product pages. At its core, it’s about providing the best and most relevant content to customers that can reduce the number of times they have to click to find it. There are two “golden rules” for good site design:

Make it simple and scalable.
No page should require more than three clicks from another page.
Use keyword research to create URLs and directories that are highly relevant.

Page Speed

Site speed is important to your site’s ability to rank and user experience. According to a Radware survey, 51% of online shoppers in the United States say that if a site is too slow, they won’t complete a purchase.

To get an idea of what you can do to improve your site speed, visit Google’s PageSpeed Insights tool and enter your URL. Google will show you from 1-100 on mobile and desktop and tell you what steps to take to speed up your load time.

Redirects

A redirect is a way to direct users and search engines to a different URL than the one originally requested.

Redirects will affect your SEO, although whether it is good or bad is determined by many factors. Search engines often rely on unique URLs to identify them. When Google evaluates a page with a redirect, it tries to determine the relevance between the new page and the topic of the first page. Make sure there is a link between the old and transferred URLs, otherwise you may lose SEO rankings.

Internal link

Internal links within product pages can help users and searchers navigate from page to page on your website and are one of the most overlooked parts of an SEO strategy.

By adding internal links to your pages, you create an environment within your website, keeping readers on your pages and increasing the chances of engagement or conversions.

HTTPS

Make sure to use keywords in each of your URLs.

URLs are generated automatically, and most marketers leave them as they are before moving to another page. That is a mistake and a loss of potential opportunity. By creating each URL as an extension of the page itself, you can increase your ranking and SEO power.

Responsive in mobile

By the end of 2021, more than 60% of Google searches were done on mobile devices. With that in mind, it’s clear that making sure your website is not only user-friendly, but user-friendly, is crucial to the success of your SEO strategy.

Duplicate content. Google doesn’t like duplicate content, and will penalize sites that have too many pages that don’t work.

Make sure when you create content or group pages that they are unique and can stand out from the rest of your site.

Hreflang

Hreflang is an HTML feature used to identify the language and target region of a web page. In terms of SEO strategies, Hreflang can be useful if you have many versions of the same page in other languages, because it can help distinguish them from Google. You don’t want to be penalized for trying to reach different audiences around the world.

Canonical.

Canonical URLs or tags help your website by telling Google which URLs you want to appear in search results. Within an article or page, the article can appear at different URLs. Without an on-page index, your SEO results can suffer as Google will penalize you based on irrelevant search terms.

site map. A sitemap is a file that provides information about your site’s pages, videos, or other files. Basically, sitemaps help Google tell Google which pages on your site are important, allowing them to rank your site better. A sitemap is an underrated but essential part of your SEO strategy. By telling search engines where to look, you can work to move readers and viewers to their pages, increasing their rankings and allowing you to predict site traffic.